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Configure and publish an online storefront

Choose the public shop address, stock source, branding and fulfilment options before making the catalogue visible.

StorefrontFor Business owner · Sales administrator7 steps

Where this lives

Permissions needed

  • Storefront · Settings

Any one of these grants access. Ask an administrator if the screen is not visible to you.

Before you start

  • The Public storefront platform feature
  • An active inventory location
  • At least one product ready to publish

What has to be true

Platform feature enabledpublic-storefront, hosted deployments onlyStorefront publishedThe Public storefront toggleStock location chosenActive, and supplies public availabilityOrder intake enabledLocation must sit on an active branchwhen any of these is missingShop returns 404All three look identical from outside —the same answer as a wrong addresswhen this is missingBrowsing works, no checkoutThe call or email handoff shows insteadCustomers can place ordersRequests arrive in the shop's queue
The first three failures are indistinguishable from outside: the public endpoint filters on all three at once and returns the same 404 as an address that was never a shop. The fourth is the one that looks like a bug — the catalogue works, prices and stock are right, and only the checkout is absent. Order intake also asks for more than the storefront itself does: the shop needs a location that is merely active, while accepting orders needs that location to belong to an active branch, so a location with no branch runs a shop and refuses to sell from it.

Complete the workflow

  1. 1

    Choose the shop address

    Enter a unique lowercase slug. This becomes the stable customer-facing URL, so avoid changing it after sharing the shop.

  2. 2

    Set the stock source

    Choose the inventory location used for public availability. Reservations and the configured safety stock are deducted before availability is shown.

  3. 3

    Configure fulfilment

    Enable pickup, delivery, or both. Exact stock quantities can remain hidden while still showing useful availability states.

  4. 4

    Configure order intake

    Enable online order requests and choose how long an unaccepted request remains open. Requests do not reserve stock until a staff member accepts them.

  5. 5

    Choose post-confirmation payment

    Choose pay on fulfilment, full prepayment, or a fixed/percentage deposit. For online payment, set a payment window; unpaid stock reservations expire at that deadline.

  6. 6

    Prepare the catalogue

    Open Online Catalogue, tailor product copy, upload clean product images, and publish only customer-ready items.

  7. 7

    Publish and verify

    Enable the storefront, open its public URL in a signed-out browser, and verify products, prices, availability and contact information.

Useful tips

  • Keep a safety buffer for stock also sold at physical tills.
  • Product prices, taxes and stock remain controlled by inventory rather than duplicated in the storefront.

Troubleshooting

The public storefront switch is disabled

Ask a platform administrator to enable the Public storefront feature for this business.

Related guides

Storefront5 steps

Publish products to the online catalogue

Turn inventory products into customer-ready public listings without duplicating price, tax or stock records.

For Catalogue manager · Sales administrator
Settings4 steps

Configure taxes and inclusive pricing

Define reusable tax components and groups, then control whether product prices include or exclude those taxes.

For Administrator · Accountant

Catalogue 2026.08.10